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Why trust Ramp?
Ramp is a spend management platform used by over 25,000 businesses for easy-to-use cards, spend limits, approval flows, vendor payments, and more. Ramp has merchant data on over 1 million unique acceptors, over 8x more than other credit card charge databases. Merchant charges aren’t always recognizable on card statements, and Ramp’s exhaustive dataset is the most reliable way to better understand where and why charges are appearing on your statements.
Tiktok Ads is the advertising arm of the popular social media app, Tiktok. The company allows businesses to directly market their brands to the 100 million active users of Tiktok in the United States alone. Tiktok Ads is tailored to fit businesses of all sizes, from local merchants to global brands. Their platform has a highly sophisticated AI that allows businesses to target specific audiences with their ads based on the user data that Tiktok has on their app. Additionally, their team of experts help businesses create engaging ads that resonate with their target audience.
Top 5 products and services provided by Tiktok Ads:
- In-Feed Ads: These are native video ads that appear in the feeds of users who follow accounts related to the business's niche. They can be up to 60 seconds long and include call-to-action buttons.
- Branded Hashtag Challenges: These ads create user-generated content that can go viral on the platform. A brand creates a hashtag challenge and then users participate by creating Tiktok videos using that hashtag.
- Brand Takeovers: When users open the app, a full-screen ad is the first thing they see. Brand Takeovers can also direct users to an internal landing page or to another social platform.
- TopView Ads: Similar to Brand Takeovers, TopView Ads display full-screen ads, but they take over the entire screen and play immediately upon opening the app.
- Branded Effects: Branded Effects are custom filters and stickers that businesses can create for users in the Tiktok app to use in their videos. They give brands high levels of creative freedom and exposure.
“Accurate classification of expenses is vital for businesses as it forms the backbone of financial reporting, tax compliance, and strategic decision-making. It enables businesses to track and analyze their spending patterns, identify cost-saving opportunities, and assess the profitability of various operations or projects.”
Audrey Carroll
Senior Manager, Accounting, Ramp
Tired of manually categorizing confusing charges? See how Ramp can automate this for you in the demo below
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