Why Attivo Partners collaborates with Ramp to empower startups

A shared commitment to startup success

Startups face unique challenges as they grow, from managing fragmented financial systems to scaling operations without adding unnecessary complexity. Startups are focused on research and development, product-market fit, and lean operations, which is why strategic financial and accounting guidance is critical feedback on the path to growth. With Attivo Partner’s tech-forward, venture-backed clientele, the firm has found an invaluable ally in Ramp, whose unified spend management platform complements Attivo’s approach to driving efficiency and scalability. Ramp’s platform integrates seamlessly into tech stacks and addresses the fast-paced needs of growing businesses. 

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Attivo works with clients across all stages of the venture investing business cycle, from seed-stage startups to later-stage firms, including those preparing for exits. They require transparency and accountability to prepare for every stage of their journey. Ramp’s platform not only meets these needs but also ensures financial transparency and readiness, which is a non-negotiable for founders. “Ramp can help companies be ready from a very early stage for audits through robust documentation and controls,” said John Truong, Assistant Controller at Attivo Partners. This helps startups optimize their spending by utilizing a single unified system - eliminating the use of personal credit cards and frivolous spending. By leveraging Ramp, Attivo’s team has been able to focus more on strategic advisory roles, helping startups navigate funding rounds and develop scalable business models.

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As Attivo shared, Ramp streamlines operations and eliminates workflows that were previously fragmented and time-intensive. For their clients, that’s not just convenient—it’s critical to their success. After all, founders do not have time to keep track of multiple logins and tools. “With Ramp, we can consolidate resources, cutting out single-purpose expense reimbursement, bill pay, credit cards, procurement, and vendor analysis solutions. Ramp allows founders to access comprehensive data through a unified tool while also allowing employees to request spend and understand limits through appropriate financial controls,” explained John.

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When evaluating financial operations platforms to recommend to their clients, Attivo prioritizes affordability, user-friendliness, and ease of implementation. With a no-cost entry point, Ramp is a perfect fit for start-ups that don’t have six figures to dedicate towards spend management. Ramp also proudly provides a tool that is comprehensive yet easy for clients to adopt instead of requiring a steep learning curve. “Startups move quickly and don’t have six months. Instead, we often have to get things running in weeks. Ramp allows us to build very quickly for our clients and get them set up for growth,” John noted. 

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Attivo’s mission is to help founders make informed, strategic decisions through solid financial infrastructure. Many of their clients struggled with disjointed systems, limited visibility, and manual workflows that consumed time better spent on growth initiatives. From John's perspective, as an Assistant Controller, the firm also experienced these pain points while supporting their clients.

“Ramp allows us to have a unified system. Especially for series B and C companies with 150 employees, people are constantly moving, changing teams, and whatnot. Before Ramp, I would devote a lot of time to maintaining user access or logging into three different systems if a manager changes. With Ramp, I can use automation and build logic. That can’t be said for all the other expense reporting and bill pay systems out there.”

Ramp addresses these challenges head-on, offering greater control with custom limits and tracking for each spend program, real-time reporting and insights into financial performance, and streamlined integrations with key platforms.  

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The automation provided by Ramp can also strengthen working relationships between Attivo and its clients, reducing time spent on trivial matters. As John explained in one example, “Many of our clients leverage Ramp’s integrations. For the clients that have the Gmail integration turned on, I never have to ask them for receipts and chase down paperwork.” Importantly, Ramp aligns with the needs of tech-savvy clients who value a streamlined system. This ease of adoption has minimized resistance among Attivo’s clients, who are quick to embrace innovative solutions. 

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As a Titanium-level Ramp Accounting Partner, Attivo experiences unique benefits for its team and clients. "The partnership allows us to fast-track applications and onboarding for our clients. I appreciate how we can be close to Ramp's product teams, share direct feedback, and access features early on – we were one of the first users of Ramp Travel. This not only benefits our clients, many of whom are early adopters themselves but also enriches our internal teams," shared Julia Misaki, VP of Finance at Attivo Partners. Together, Attivo and Ramp are transforming financial operations for startups, empowering founders to focus on what they do best: building amazing companies.