Buffer's Seed pitch deck

Learn what metrics Buffer and 100+ others included in their pitch deck and why.
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The metrics investors want to see in your pitch deck vary depending on company stage. Access 100+ pitch decks for free above, and learn more about what metrics Buffer included in their 2011 Seed pitch deck here.

FAQ

What else should be included in a pitch deck?
Your financials are a critical part of your pitch deck, but strong market and traction metrics alone do not make a complete pitch deck. Be sure to include information on what problem you’re solving, how your solution works, what the competitive landscape looks like, what the team looks like, your long-term vision, and how fundraising will be used. 
How do I find VCs that may be interested in my startup?
You can access our free VC database tool, which contains the contact information of hundreds of venture capitalists and startup investors, as well as tips on conducting investor outreach.
Why do certain metrics matter more than others at various stages?
Venture funds will typically focus on startups in specific stages of a company lifecycle, and depending on the size and stage of a business, certain metrics are more important than others. Metrics such as churn, unit economics, and margin don’t matter much before Product-Market Fit (PMF), but they’re essential metrics once a business starts to scale. ARPU and Revenue/Employee aren’t always applicable until growth mode, but when new headcount is being added quickly and your customer base is large enough to begin cohorting, they provide crucial insight into the health of a business.

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