Pitch Deck FAQ
Your financials are a critical part of your pitch deck, but strong market and traction metrics alone do not make a complete pitch deck. Be sure to include information on what problem you’re solving, how your solution works, what the competitive landscape looks like, what the team looks like, your long-term vision, and how fundraising will be used.
Venture funds will typically focus on startups in specific stages of a company lifecycle, and depending on the size and stage of a business, certain metrics are more important than others. Metrics such as churn, unit economics, and margin don’t matter much before Product-Market Fit (PMF), but they’re essential metrics once a business starts to scale. ARPU and Revenue/Employee aren’t always applicable until growth mode, but when new headcount is being added quickly and your customer base is large enough to begin cohorting, they provide crucial insight into the health of a business.